How Virtual AI technology is improving the buyer journey for purchasing eyewear online
SmartBuyGlasses’ Virtual Try-On tool is bringing online shopping and try-ons together, allowing customers to test eyewear from the comfort of their home.
Artificial intelligence continues to change the landscape of e-commerce, making shopping from the comfort of our homes more accessible and fun. Globally, 40% of shoppers say that being unable to see, touch and try out products keeps them from online shopping.
SmartBuyGlasses, a leading online retailer of prescription eyewear, offers customers a brick-and-mortar shopping experience right from their phones or computers. Without having to go to an optical store, customers can avoid waiting in line and facing pressure to make purchases. With its innovative Virtual Try-On tool, shoppers can get a realistic representation of SmartBuyGlasses’ vast eyewear collection.
The free Virtual Try-On tool, powered by machine learning, lets customers try on over 20,000 frames and see how the eyewear looks from different angles. Offering an accurate fit and look, customers can shop confidently, knowing that what they see is what they will receive. The process is easy, allowing everyone to discover eyewear that fits.
- Go to www.smartbuyglasses.ca
- Select “Glasses” or “Sunglasses” from the top menu
- Choose a pair you like and select “Try Me On”
- Record a selfie video, following guided step-by-step instructions
- See how the glasses look and fit, and continue to browse an endless amount of styles
With over 4 billion people wearing glasses worldwide, this tool’s convenience is a game changer for consumers. After receiving a new prescription, going to an optical store creates delays and frustration. Now, customers can enjoy a real-life shopping experience on their own terms.
Virtual Try-On technology also means fewer returns. Many shoppers buy and return or order multiple versions of the same product so they can decide what to keep once it is delivered. This is expensive, time-consuming and has negative environmental impacts.
As more people require prescription eyewear, SmartBuyGlasses is offering their customers an authentic and unique online shopping experience you won’t find anywhere else. With the implementation of the Virtual Try-On tool, shoppers can confidently search, find and buy the eyewear that best suits them and their vision needs.
About SmartBuyGlasses
SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With a true passion for giving back, SmartBuyGlasses reimagines the online customer experience and gives a chance to its customers to make a difference together.