Consumers Embrace the Great Outdoors as Demand for Sports Eyewear Surges
As one of the world’s leading eyewear retailers, SmartBuyGlasses knows a thing or two about eyewear trends and the latest look is one everyone can “sport”.
SmartBuyGlasses has seen a recent surge in sales of sports eyewear as people return to outdoor activities after years of living in lockdown.
And with good weather on the horizon, the trend is set to continue with consumers eager to purchase sunglasses and sports goggles from popular brands such as Oakley, Ray-Ban and Nike.
“We are certainly experiencing an ‘adventure obsession,’ says Head of Merchandising Taisia Ivagina, who has seen the sales in sports-centered eyewear boom by 59% since the start of the year. “People want to be more active, have new experiences and find that balance between work, family, and personal interests. But more than that, sports eyewear is also incredibly fashionable right now. The design and features have improved, the frame shapes are more stylish and the lenses are made with better technology and protective features.”
The rise of consumer interest in outdoor sports has coincided with an increasing number of sports stars collaborating with eyewear brands to create their own lines of sunglasses.
“Celebrity collaborations provide an exciting opportunity for both the athletes, and the brands to tap into the lucrative sports apparel market,” says Ms Ivagina. “Now, customers can enhance their own sports performance and feel like their favorite athlete, all while looking good and feeling great.”
One of the brands which has performed particularly well in recent months is Oakley. It has been a leader in sports eyewear for over 40 years and is now riding the ‘adventure obsession’ wave. “Companies like Oakley champion performance-driven design, providing superior protection from UV rays while also giving crystal-clear vision,” says Ms. Ivagina. “From cycling to running, skiing and beyond, Oakley has something for every outdoor enthusiast.”
SmartBuyGlasses recognises its customers’ growing need for sports eyewear due to a rise in adventure obsession. That is why they stock a huge range of Oakley sunglasses as well as some of the best sports eyewear available. In addition, SmartBuyGlasses offers a best-price guarantee, making this growing trend even more accessible to the everyday athlete.
About SmartBuyGlasses
SmartBuyGlasses is a leading local eyewear retailer in the US. With over 15 years of expertise in the eyewear industry, SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contacts at accessible prices. SmartBuyGlasses is at the forefront of trending eyewear, addressing the customer’s each and every need.