Brand Spotlight: Vogue Eyewear
By SmartBuyGlasses Editorial Team

Eyewear has long been a staple everyday accessory that combines style with practicality, and Vogue Eyewear stands out among the many eyewear brands.
The brand recently celebrated its 50th birthday and over the years, it has significantly impacted the eyewear scene.
Whether you’re looking for the latest trends or a more classic vibe, Vogue eyewear has you covered. Read on to learn more about its history and why you should make Vogue Eyewear your next shopping destination—new glasses, here we come!
From the beginning: the Vogue eyewear journey
Vogue Eyewear is Vogue’s eyewear brand.
Launched in 1973 in Florence, Italy, Vogue Eyewear broke into the fashion world with iconic oversized shapes, neutral tones and classic faded lenses inspired by the ever-glamorous picks of Vogue editors.
In the 1980s, they started experimenting with different materials and more unisex shapes. In the 1990s, they entered their supermodel era, characterised by sleek shapes that aligned with the high-end fashion preferences of the time.
In the 2000s, the brand underwent a major change: it joined forces with Luxottica, the largest eyewear company in the world. This allowed the company to expand its reach and ramp up its production and marketing efforts.
Thanks to the latter, in the last decade, the brand has teamed up with some incredible ambassadors, including some of the most prominent actresses and supermodels.

In 2023, Vogue Eyewear celebrated its 50th birthday. Throughout these 50 years, its designs have never stagnated and feature both innovative new designs and more classical models that return to its roots.
The brand scales new heights each year with celebrity partnerships and trendsetting releases. One thing’s for sure: you’ll never be short of options when exploring Vogue Eyewear.
Their collections have consistently inspired people worldwide, including supermodels, actors, fashion-savvy people and now you.
The brand’s ethos? Eyewear is the finishing touch that completes your look, enhances your style and is never just an afterthought.
Why we love Vogue Eyewear
Vogue Eyewear skillfully combines excellent craftsmanship with incredible creativity. With hundreds of styles to discover, there are frames for everyone.
If your aesthetic is classic and old school, why not try some vintage-inspired tortoiseshell cat-eye frames?

Is your image more modern and minimalist? Then silver or gold wire-rimmed frames are the ones for you.

And if none of those speak to you, try large clear frames for a chic geek look, or elevate your street style with bold bright red or pink specs.

The brand is passionate about creating inclusive frames, offering various shapes and sizes, including round, rectangular, cat-eye, pilot and square.
Browsing through their collections, you’re sure to find the perfect pair to complement both your style and features.
While design is essential, it’s not the only reason Vogue Eyewear frames resonate deeply. Sustainability is a hot topic and the brand has reacted accordingly by reducing its environmental impact by using eco-friendly materials in its frames and packaging.
Vogue Eyewear collections also transcend the seasons. Whether it’s fall or spring, it’s easy to style your favourite frames throughout the year.
This means you don’t have to keep buying new frames, which is good news for your bank balance and the environment.
And that’s not the only thing that makes these frames affordable. With prices starting at just $50, there are glasses to fit most budgets – you don’t have to break the bank to purchase a new pair of frames. What’s not to love about that?
Fashion-forward eyecare
At Vogue Eyewear, you’ll find both prescription glasses and sunglasses that keep your style and eye health sharp.
With UV protection built into their sunglasses and anti-glare lenses in their optical frames, Vogue Eyewear glasses help you see the world more clearly while protecting your eyes from harmful UV rays.

Eyewear your way
Vogue Eyewear is all about allowing you to shine. Whether you like to keep things understated or love big and bold, there’s a pair (or three) just for you. These glasses are not just necessary; they’re your ticket to expressing your unique style.