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Increasing Demand for Sports Eyewear

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Consumers Embrace the Great Outdoors as Demand for Sports Eyewear Surges

As one of the world’s leading eyewear retailers, SmartBuyGlasses knows a thing or two about eyewear trends and the latest look is one everyone can “sport”.

sbg customers wearing their sports eyewear

SmartBuyGlasses has seen a recent surge in sales of sports eyewear as people return to outdoor activities after years of living in lockdown. 

And with good weather on the horizon, the trend is set to continue with consumers eager to purchase sunglasses and sports goggles from popular brands such as Oakley, Ray-Ban and Nike. 

“We are certainly experiencing an  ‘adventure obsession,’ says Head of Merchandising Taisia Ivagina, who has seen the sales in sports-centered eyewear boom by 59% since the start of the year. “People want to be more active, have new experiences and find that balance between work, family, and personal interests. But more than that, sports eyewear is also incredibly fashionable right now. The design and features have improved, the frame shapes are more stylish and the lenses are made with better technology and protective features.”

The rise of consumer interest in outdoor sports has coincided with an increasing number of sports stars collaborating with eyewear brands to create their own lines of sunglasses. 

“Celebrity collaborations provide an exciting opportunity for both the athletes, and the brands to tap into the lucrative sports apparel market,” says Ms Ivagina. “Now, customers can enhance their own sports performance and feel like their favorite athlete, all while looking good and feeling great.”

One of the brands which has performed particularly well in recent months is Oakley. It has been a leader in sports eyewear for over 40 years and is now riding the ‘adventure obsession’ wave. “Companies like Oakley champion performance-driven design, providing superior protection from UV rays while also giving crystal-clear vision,” says Ms. Ivagina. “From cycling to running, skiing and beyond, Oakley has something for every outdoor enthusiast.”

SmartBuyGlasses recognises its customers’ growing need for sports eyewear due to a rise in adventure obsession. That is why they stock a huge range of Oakley sunglasses as well as some of the best sports eyewear available. In addition, SmartBuyGlasses offers a best-price guarantee, making this growing trend even more accessible to the everyday athlete.

About SmartBuyGlasses

SmartBuyGlasses is a leading local eyewear retailer in the US. With over 15 years of expertise in the eyewear industry, SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contacts at accessible prices. SmartBuyGlasses is at the forefront of trending eyewear, addressing the customer’s each and every need.

Integrating AI with the Virtual Try-On Tool

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How Virtual AI technology is improving the buyer journey for purchasing eyewear online

SmartBuyGlasses’ Virtual Try-On tool is bringing online shopping and try-ons together, allowing customers to test eyewear from the comfort of their home.

customer using virtual try-on tool

Artificial intelligence continues to change the landscape of e-commerce, making shopping from the comfort of our homes more accessible and fun. Globally, 40% of shoppers say that being unable to see, touch and try out products keeps them from online shopping.

SmartBuyGlasses, a leading online retailer of prescription eyewear, offers customers a brick-and-mortar shopping experience right from their phones or computers. Without having to go to an optical store, customers can avoid waiting in line and facing pressure to make purchases.  With its innovative Virtual Try-On tool, shoppers can get a realistic representation of SmartBuyGlasses’ vast eyewear collection.   

The free Virtual Try-On tool, powered by machine learning, lets customers try on over 20,000 frames and see how the eyewear looks from different angles. Offering an accurate fit and look, customers can shop confidently, knowing that what they see is what they will receive. The process is easy, allowing everyone to discover eyewear that fits. 

  • Go to  www.smartbuyglasses.ca
  • Select “Glasses” or “Sunglasses” from the top menu
  • Choose a pair you like and select “Try Me On”
  • Record a selfie video, following guided step-by-step instructions
  • See how the glasses look and fit, and continue to browse an endless amount of styles

With over 4 billion people wearing glasses worldwide, this tool’s convenience is a game changer for consumers. After receiving a new prescription, going to an optical store creates delays and frustration. Now, customers can enjoy a real-life shopping experience on their own terms. 

Virtual Try-On technology also means fewer returns. Many shoppers buy and return or order multiple versions of the same product so they can decide what to keep once it is delivered. This is expensive, time-consuming and has negative environmental impacts. 

As more people require prescription eyewear, SmartBuyGlasses is offering their customers an authentic and unique online shopping experience you won’t find anywhere else. With the implementation of the Virtual Try-On tool, shoppers can confidently search, find and buy the eyewear that best suits them and their vision needs.  

About SmartBuyGlasses

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With a true passion for giving back, SmartBuyGlasses reimagines the online customer experience and gives a chance to its customers to make a difference together.

Celebrating Women’s History Month 2023

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Celebrating Women's History Month 2023

SmartBuyGlasses hosts influential women to discuss what it means to be a strong female leader.

Julia Ritchie speaking on women's month 2023

March is Women’s History Month, a time for nations worldwide to celebrate women for their progress and accomplishments. It is also a time to continue recognising and empowering all women and future generations. 

Globally, 4 billion people wear glasses, including more women than men. According to the Vision Council of America, over 50 percent of women wear glasses, compared to 42 percent of men. 

This Women’s History Month, SmartBuyGlasses is supporting the mission to empower all women to feel confident, beautiful and strong. They’re highlighting female-led brands and hosting influential women to showcase what makes a great female leader. 

On March 8th, International Women’s Day, Julia Ritchie, head of Prescription and Private Label at SmartBuyGlasses, held a live event showcasing hand-picked prescription lenses designed to make women feel beautiful and ready to take on the world. Fashion influencer and brand ambassador Viktoriia Bogodist held a similar live event on March 20th, opening up about her background and experience as a content creator. 

SmartBuyGlasses is committed to celebrating women who inspire all month long. They believe in being a source of inspiration to uplift women and allow them to express their most authentic selves. As more women require eyewear and eye care, SmartBuyGlasses is there to offer the assistance and vision correction they need.

About SmartBuyGlasses

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With a true passion for giving back, SmartBuyGlasses reimagines the online customer experience and gives a chance to its customers to make a difference together.

Eco-Friendly Packaging

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SmartBuyGlasses Moves to Eco-friendly Packaging

SmartBuyGlasses has launched new eco-friendly packaging for all eyewear shipments, aiming to assist in the movement to protect the environment.

sbg eco packaging

SmartBuyGlasses, a leading global eyewear retailer, is making significant steps towards becoming a leader in the sustainable packaging movement. With hopes of a greener future, they have rolled out various initiatives to reduce their carbon footprint, including the creation of branded and sustainable courier packaging. 

Committed to reducing waste, SmartBuyGlasses will now send all eyewear shipments in 100% recycled packaging. In doing so, the need for plastic packaging is eliminated, reducing deforestation, water consumption and energy use associated with plastic production. SmartBuyGlasses also began using recycled paper to print any flyers or information leaflets, further reducing the need for plastic. 

The world uses over 100 billion tons of materials annually and wastes more than 90% of it; packaging alone represents 32.6 billion tons. In an attempt to combat this issue, SmartBuyGlasses is reusing materials and reducing waste in any way they can. 

SmartBuyGlasses is working to change the world, one frame at a time. Their SmartBuy Collection glasses now come in an eco-friendly matte leather case, and they offer cleaning cloths made from recycled plastic. SmartBuyGlasses is committed to reducing its environmental impact without sacrificing quality or customer service. 

The company’s commitment to using recycled materials is an excellent example of the power of responsibility in helping save the environment. Sustainable packaging has become increasingly important for businesses in all industries. With a lower environmental impact than conventional packaging, it can help companies reduce their carbon footprint while continuing to serve their customers.

About SmartBuyGlasses

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With trendy designs available at affordable prices, SmartBuyGlasses gives everyone access to the perfect eyewear to show off who they are.

SmartBuyGlasses Management Retreat

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SmartBuyGlasses’ Management Team Holds Strategic Retreat To Focus on Innovation and Best Practices

Leading online eyewear e-retailer invests in team development and industry expertise to improve customer experience and drive growth

management retreat

SmartBuyGlasses, a leading global eyewear retailer, recently convened its managers and leaders to discuss innovative ideas within the eyewear and e-commerce industry. Hosted by Orsolina28 Art Foundation, SmartBuyGlasses’ team spent four days strategising and planning for the company’s future. During the retreat, they focused on prescription lens trends and explored industry best practices.

The team had the privilege of speaking with two industry leaders, Jacobus Groot and Kate Save. Jacobus is an internationally oriented and grown entrepreneur in HR and project  management and is the founder of QRPeople. He gave an inspiring speech with critical insights and discussed the Rockefeller Habits to help support a healthy routine of strategic thinking and execution planning.

Kate, a clinical dietician, exercise physiologist, and successful entrepreneur in health and well-being, shared how crucial it is to look after oneself, especially as company leaders. Within the company, ensuring employees’ welfare is a top priority, so Kate’s insights were an enlightening experience.

David Menning, Co-CEO of SmartBuyGlasses, spoke on this experience.

“We believe that investing in our team is one of the most important things we can do as a company. By learning from one another, we can ensure that we stay ahead of the curve and provide our customers with the best possible products and services. The retreat was a great opportunity for our management team to come together and share their knowledge and expertise. It was an important step in our company’s continued growth and success.”

SmartBuyGlasses’ management team understands that innovation and best practices are critical in the highly competitive eyewear market, and they are committed to staying ahead of the curve. The retreat was an opportunity for them to focus on the company’s core values and identify areas for improvement.

About SmartBuyGlasses

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With trendy designs available at affordable prices, SmartBuyGlasses gives everyone access to the perfect eyewear to show off who they are.

SmartBuyGlasses Company Retreat 2022

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SmartBuyGlasses Co-Founder David Menning Emphasises Innovation and Collaboration at Company Retreat

Menning collaborates with his management team to plan for the future of the leading online eyewear retailer and explore new growth opportunities.

company retreat

David Menning, Co-CEO of leading online eyewear retailer SmartBuyGlasses, recently attended a four-day retreat with his management team to strategize and plan for the company’s future. During the retreat, Menning worked closely with his team to define the company’s vision and explore opportunities for growth and innovation.

As one of the co-founders of SmartBuyGlasses, Menning has been instrumental in the company’s success over the years. With a passion for innovation and a deep understanding of the eyewear industry, Menning has helped position SmartBuyGlasses as a leader in the online retail space.

During the retreat, Menning emphasised the importance of collaboration and communication.

“After 3 years of COVID, smart working and a lack of in-person meetings, we realised it was absolutely crucial to bring our management together for some in-person workshopping and discussions. We chose to attend the world-famous Orsolina28 dance school in northern Italy. We were fortunate to be able to experience the most innovative dance school retreat, where we were able to participate in cooking classes, vegetable gardening, yoga, pilates and amazing glamping facilities. It was a truly innovative experience which will no doubt propel our management team to continue to achieve more innovations for our platform and customers.”

Menning understands that investing in the development of his team is critical to the company’s continued success. By attending the retreat alongside his management team, Menning demonstrated his commitment to their shared vision for the future of SmartBuyGlasses.

As SmartBuyGlasses continues to evolve and adapt to the changing needs of the eyewear market, Menning and his team are dedicated to staying ahead of the curve. The recent retreat was an essential step in that journey, and Menning is excited to see the results of the team’s efforts in the months and years to come.

About SmartBuyGlasses

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With trendy designs available at affordable prices, SmartBuyGlasses gives everyone access to the perfect eyewear to show off who they are.

MIDO Fashion Trends 2023

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SmartBuyGlasses Takes on Mido 2023 for an Exclusive Look at the Latest Trends and Collections

Charlotte Brown, head of Content for SmartBuyGlasses, flies into Milan for MIDO 2023 to get an exclusive look at new eyewear trends

woman holding pair of sunglasses

SmartBuyGlasses, a leading global eyewear retailer, headed to MIDO 2023 in Milan last weekend to pursue the next big things in the eyewear industry. Charlotte Brown, Head of Content, joined people from around the world to get exclusive insights and early looks at 2023’s newest collections. MIDO is where fashion trends and the latest innovations set the tone for the year, dictating the style of one of the most important fashion accessories: eyewear. 

MIDO 2023, the greatest international event dedicated to eyewear, included industry giants, iconic brands and the debut of small, independent businesses. With over 1,000 exhibitors and 150 countries represented, attendees got a first-hand look at the latest fashion and luxury taking over the industry. 

“I sat down with leading brands to discuss their upcoming collections and trend forecasts for 2023. Brands are breaking boundaries by developing collections that embrace fluidity. They are continually innovating and keeping a sustainable approach to eyewear design.”

Charlotte Brown, Head of Content at SmartBuyGlasses

MIDO offered live events with industry greats like Nick Cerioni, Creative Director and celebrity stylist. Cerioni guest spoke at the How to round table, offering tips on “How to define a look and a personality through eyewear. Styling as an opportunity for opticians.” With a focus on supporting and empowering women in the eyewear industry, a panel was held with the ANFAO Empowering Optical Women Leadership project. 

Closing out a successful weekend in Milan, SmartBuyGlasses is armed with the latest insights straight from industry professionals. With a fresh look at 2023’s fashion trends, it’s all eyes on the future of frames, fashion and eyewear. 

About SmartBuyGlasses

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With trendy designs available at affordable prices, SmartBuyGlasses gives everyone access to the perfect eyewear to show off who they are.

Unite for Sight x SmartBuyGlasses

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SmartBuyGlasses Celebrates its Partnership with Unite for Sight

Through its donations of prescription eyewear, SmartBuyGlasses is proud to be making an impact on the fight against vision impairment

unite for sight banner

SmartBuyGlasses, a leading global e-retailer of prescription eyewear, announced that through its partnership with Unite for Sight, it had donated 5,000 pairs of prescription glasses in February 2023 to Ghana for those in need. 

Unite for Sight is a non-profit organisation with the goal of eliminating avoidable blindness in developing nations. The glasses were distributed to local eye clinics and eye care teams in Ghana to provide much-needed eyewear to aspiring students, working adults and elderly villagers.

SmartBuyGlasses began working with Unite for Sight in 2009, where every purchase of prescription glasses on the website was matched by donating a pair of eyewear. Through this partnership, SmartBuyGlasses has contributed over 75,000 pairs of prescription glasses to Unite for Sight, significantly impacting the fight against vision impairment.

SmartBuyGlasses is committed to making a positive impact in the world and will continue to support charities and organisations like Unite for Sight in its efforts to bring clear vision to those in need.

About SmartBuyGlasses

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With a true passion for giving back, SmartBuyGlasses reimagines the online customer experience and gives a chance to its customers to make a difference together.

On-Call Opticians Provide Online Optical Advice

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SmartBuyGlasses Offers Qualified Opticians On-Call for Online Optical Advice

SmartBuyGlasses has qualified opticians available online to answer customers’ questions and help them choose lenses and frames.

optician banner

SmartBuyGlasses offers exceptional customer care thanks to the online optical advice service available from professional opticians. This online resource serves as a bridge between the online shopper and a qualified optician. It reduces the time needed to answer eye-care-related doubts or questions and helps customers choose the best pair of prescription glasses, sunglasses or contact lenses.

While shopping online, customers can speak directly to one of the opticians that are part of the SmartBuyGlasses team. These professionals can provide free advice for every step of the purchasing journey, answering questions related to prescription lenses, contact lenses and eye health. In addition to the free optical support, there is also an optical center available on the website with extensive up-to-date information all about eye care.

“Ask the optician allows us to provide the best service to our customers, making sure we meet their vision needs in a quick and convenient manner”.

Beck Jinnette – Optical Dispenser for SmartBuyGlasses Optical Group 

The online optical advice service means fewer in-person appointments and more time saving, as most questions can be answered where the customer is. SmartBuyGlasses provides this solution to all its customers worldwide to make prescription eyewear and optimal eye health available to everyone. 

About SmartBuyGlasses optical group

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With innovative digital tools, SmartBuyGlasses reimagines the online customer experience for an enjoyable, efficient, and easy purchasing journey. 

Affordable Prescription Lenses and Coating Options

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SmartBuyGlasses Offers Affordable Quality Prescription Lenses and Professional Coating Options

At SmartBuyGlasses, customers can customise their prescription glasses and sunglasses with an affordable selection of prescription lenses and coatings.

glasses with text "lens options & coatings"

SmartBuyGlasses, a leading global eyewear brand, offers affordable prescription lenses and coatings to ensure premium vision for every budget. The selection includes single vision lenses like reading and distance glasses, progressives and non-prescription lenses. All of these can be customised with a range of professional coatings. With thousands of high-quality frames, SmartBuyGlasses’ selection has something to accommodate any customer’s prescription need and preference. 

Quality single vision lenses are always included with the glasses. They can be customised with coatings options such as scratch-resistance, anti-glare, Transitions® (also known as photochromic lenses), polarisation, zFORT® blue block, tinting and mirror. On the website, customers can also find an extensive selection of sunglasses, to which they can add their eye prescription and their preferred coatings.

Shoppers can also get their prescription details from a current pair of glasses using SmartBuyGlasses’ Prescription Lens Scanner free app. Additionally, with each pair of glasses or sunglasses, customers can enjoy an exclusive two-year warranty and a 100-day return if they are unsatisfied with their purchase.

SmartBuyGlasses’ mission is to bring affordable eyewear to all customers worldwide. By offering a variety of budget-friendly lens options combined with many benefits, the company is helping customers obtain perfect vision while spending less.

About SmartBuyGlasses optical group

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With innovative digital tools, SmartBuyGlasses reimagines the online customer experience for an enjoyable, efficient, and easy purchasing journey.