How To Choose Your Kid’s Reading Glasses

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How To Choose Your Kid’s Reading Glasses

By Elise Snedden
Reviewed by Beck Jinnette
Beck Jinnette

Reviewed by

Beck Jinnette
Beck has over 17 years of experience in eye care, holding her Certificate IV in Dispensing in Australia.
Various eye conditions can make reading difficult for kids. Follow these tips to find the best solution for your child.
young girl being fitted for prescription glasses

When you think of reading glasses, you probably think of them as an aid for older people whose vision is starting to fail them. Even though that’s usually the case, sometimes children can also have some difficulty with their up-close vision.

What are reading glasses?

Reading glasses are prescription glasses suited for close-up sight, such as reading or writing. There are several types of kids’ reading glasses to choose from, all with the aim of addressing the problem of not being able to focus on nearby objects.

Why do some kids need reading glasses?

Some children have mild levels of various eye conditions, including astigmatism and strabismus. With low levels of these conditions, children may not always need to wear prescription glasses. 

However, while their distance and intermediate vision may be ok, they may need a little help seeing clearly up close without affecting their distance vision.

young boy wearing glasses and reading a book

If you think your child may need reading glasses, we advise that you should get this confirmed first with an eye exam from a professional.

The most important factors for finding the right glasses

The three main ways to ensure you get a pair of reading glasses that will do their job and make your child happy to wear them are:

Find the right power. Reading glasses strength is measured in units called diopters, and reading glasses typically range from +0.50 to +4 diopters. Positive diopters cater to short-range vision difficulties and are thus present in all reading glasses.

Test-driving. When trying on reading glasses, have some reading material to hand—this will help you quickly see how well they help your child’s vision.

Opt for big glassesThis sounds strange, but it’s always best to go large when your child has their first pair of reading glasses. Bigger lenses will cover more of their field of view and help more broadly with close-up reading.

What to look for when buying kids' glasses

When shopping for children’s glasses, it’s important to consider their comfort, style and playful, active lifestyle. 

Regarding their comfort, you must prioritise finding lightweight glasses and a proper fit. Of course, they can always be adjusted and tailored to their face afterwards, but you don’t want them flying off while your kid runs around and plays with their friends. 

Keep an eye out for durable frames that will withstand the rough playground and the tantrum, no matter if they get dropped, stepped on or thrown to the ground because your child doesn’t want to wear them.

young girl wearing glasses and reading

Durability and comfort can be achieved through the selection of frame material, lenses, and lens coatings. After all, the more comfortable and well-fitting your child’s glasses are, the more likely they are to wear them.

Beyond comfort and durability, you can’t forget the colour! Kids’ glasses come in many different playful colours and patterns, so letting them choose glasses in their favourite colour will get them excited for their new pair.

DID YOU KNOW?

1 in 5 preschool children have vision problems that could interfere with their ability to learn and perform well in school, so it’s important to have your child’s eyes checked early and regularly.

What is the best glasses frame material for kids?

The material you choose for your kid’s glasses significantly impacts their comfort and safety, so making the right choice is crucial.

Frame material should be suitable for a child’s accident-prone playfulness, meaning it should be lightweight, durable and shatter-proof.

Plastic frames are the best option for children’s glasses as they’re made to be more durable than other materials. Acetate is the most common plastic used in producing glasses due to its extremely lightweight, durable and hypoallergenic properties. 

Many children suffer from allergies to certain metals and materials, so getting your kid hypoallergenic acetate glasses will give you peace of mind, knowing they won’t have a bad reaction to their frames.

What is the best lens material for kids?

When selecting the right lenses for kids’ glasses, polycarbonate lenses are definitely the way to go. Polycarbonate lenses are impact-resistant and can withstand the wear and tear endured by your child’s daily adventures.

Due to their shatter-proof nature, these lenses are the most popular choice for kids’ eyeglasses, sunglasses and sports goggles. 

At SmartBuyGlasses, we offer various lens packages that cater to different lifestyles. Our essential 1.59 lens index package is the perfect fit for accident-prone, active children. 

This package includes extra durable polycarbonate lenses as well as anti-scratch, anti-reflective and UV 400 lens coatings to improve their longevity and further protect your child’s eye health.

Other lens options for children's eyeglasses

In addition to the actual material of the lenses themselves, you can add a variety of different lens coatings and add-ons for added comfort and protection.

Scratch-resistant coating

A scratch-resistant coating is a thin, specialised coating applied to the surface of eyeglasses and sunglasses lenses to make them more resistant to scratches and abrasions.

pair of glasses with scratched lenses

A scratch-resistant coating is non-negotiable for kids’ glasses due to how often they’ll be dropped, thrown, etc. 

This coating is made to increase the longevity of your glasses lenses and keep your child’s vision crystal clear. The scratch-resistant coating is included in almost all of our lens packages, so look for “scratch-resistant” during the checkout process.

Anti-reflective coating

An anti-reflective (AR) coating reduces reflections on the lenses’ surface by allowing more light to pass through them. Nearly 100% of light passes through the lenses rather than being reflected.

Less reflection makes seeing small letters and patterns easier, which is perfect for your little readers. Similar to the scratch-resistant coating, the anti-reflective coating is included in most of our lens packages, so look for “anti-reflective” during the checkout process.

Blue light-blocking lens coating

Another popular add-on is the zFORT® blue light-blocking lens coating. Blue light is a category of light wavelength that naturally comes from the sun, as well as our digital devices. 

With our increasing reliance on these devices, our exposure to blue light rays has never been higher, especially when children are given tablets for screen time.

young girl using a tablet device

Exposure to harmful blue light can be especially dangerous for young, developing eyes. Extended exposure to these harmful light rays can cause eye strain, premature eye ageing and other health problems. 

This lens coating is designed to limit the penetration of those short wavelengths. zFORT® blue light-blocking technology is a safe and stylish solution to protect children’s eye health and prevent long-term damage, especially at such a young age.

Next steps

Now that you’re equipped with some useful tips and tricks, it’s time to find the right pair for your child. At SmartBuyGlasses, we have over 2,000 kid’s prescription glasses to choose from.

Remember, customising glasses to your child’s specific needs through proper lens strength, durable frames in their favourite colour and additional protective coatings is key to supporting their vision and overall well-being. 

If this guide helped you, check out our Optical Center for more eyeglasses tips and information. If you have any questions or need advice on selecting the right pair, speak with one of our on-call opticians, and they’ll be glad to help!

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Brand Spotlight: Versace

Versace, a legendary name in the fashion industry, that’s synonymous with luxury, elegance and timeless style. 

As one of the most celebrated brands in fashion history, Versace’s journey is nothing short of fascinating.

In this article, we’ll delve into the story of the Versace brand, tracing its roots from humble beginnings to becoming a global icon in the world of high fashion.

The legacy of Versace

Gianni Versace, born on December 2, 1946, in Reggio Calabria, Italy, showed an extraordinary talent for fashion from a young age.

Growing up in a family deeply involved in the clothing business, Gianni was immersed in the world of fashion from the start.

His mother, Francesca, was a dressmaker and it was in her workshop that Gianni’s fascination with fashion and design began to flourish.

After finishing high school, Gianni spent some time working at his mother’s shop to improve his sewing skills.

Female model in eyeglasses

A few years later, driven by his ambition, he decided to move to Milan, the centre of Italy’s fashion world.

In Milan, he worked with several well-known Italian designers such as Genny, Complice and Callaghan.

After gaining a few years of experience and improving his skills, Gianni felt it was the right time to start his own business.

In 1978, he founded the House of Versace, launching a brand that would soon transform the fashion industry.

By March of 1978, Versace’s first collection debuted at the renowned La Permanente in Milan, showcasing a striking fusion of bold colours, eye-catching patterns and luxurious fabrics – the first stepping stone to Gianni’s illustrious career.

As the brand grew, so did the variety of products it offered.

In 1981 the House of Versace released its first-ever fragrance, Gianni Versace for Women and in 1982, the company decided to expand its offerings to include accessories such as eyewear, jewellery, home furnishings and china. 

Throughout the 1980s, Versace became known for its excess and extravagance.

This reputation allowed the brand to collaborate with artists, musicians and popular brands, further increasing the brand’s popularity.

Male model in sunglasses

Unfortunately, Gianni’s happiness with the brand didn’t last long.

In 1997, at the age of 51, his life tragically ended when he was gunned down outside his Miami Beach home. His death shocked the fashion world and left a lasting impact on the industry. 

Despite this immense loss, Versace’s legacy continued to thrive as his sister Donatella, formerly vice-president, took over as creative director and his older brother Santo Versace became CEO.

Under Donatella’s leadership, Versace embraced a bolder and more daring style, which helped the brand expand significantly in the 2000s.

By 2014, Versace was sold to the Michael Kors Group which marked a new chapter in the brand’s history.

Today, Versace continues to be a leading name in fashion, known for its luxurious and innovative designs that stay true to Gianni’s original vision.

Versace's signature style

If you’ve ever seen any piece from Versace, you’ll have noticed the prominent symbol of a snake-headed woman, Medusa, a figure from Greek mythology.

Versace drew inspiration for this logo from historical and artistic sources, as well as his native Calabria, where the influence of the ancient Greeks – who first founded cities there –  is still visible today. 

Gianni Versace chose Medusa as the logo because he believed she made people fall in love with her with no way back.

He hoped his fashion house would have the same effect on people and on those who wore his clothes and accessories.

Iconic Versace frames

When it comes to eyeglasses, Versace is all about blending eye-catching style and luxury. 

So, whether you’re into sleek cat eye frames for a sophisticated look, rectangular frames for timeless refinement or trendy oversized styles for a bold statement, Versace eyeglasses offer a wide range of iconic designs to suit any occasion.

Versace eyeglasses

For a polished and professional appearance at business meetings, rectangular frames would be an ideal choice.

While for something more casual, like a weekend brunch with your friends, cat eye frames would be much better as they would shield you perfectly from the glow of the morning sun. 

However, if you prefer making a bold statement with your eyewear, then trendy oversized frames are the way to go, as they will look great with any party outfit. 

Either way, no matter what look you want to go for, Versace offers plenty of eyeglasses that will look good on any face. 

Iconic Versace sunglasses

Versace sunglasses first appeared in the early 1980s.

Over the years, they’ve been spotted on many celebrity faces, cementing their status as one of the most iconic accessories in fashion.

Versace sunglasses

However, one of the most iconic pairs to carry the Medusa logo is the geometric VE4361 model.

This geometric pair of sunglasses is known for its bold design and instantly recognisable style, making it a standout piece in the Versace collection.

Equally iconic are the Versace cat eye sunglasses, which offer a touch of retro glamour with their upswept edges and ornate accents.

Why choose Versace eyewear?

The appeal of Versace eyewear lies in its unique blend of iconic style and innovative design, which sets it apart from the crowd. 

Made from high-quality materials, Versace glasses not only look luxurious but are also durable and comfortable to wear.

Each pair of glasses is inspected and guarantees unmatched quality and attention to detail in every aspect.

Their superior attention to quality also ensures that your eyewear is not only stylish but long-lasting. 

So, if you’re looking for quality and glasses that will stand the test of time, Versace eyeglasses or sunglasses might just be the perfect match for you.

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Top 10 Sunglasses of Summer 2024

Top 10 Sunglasses of Summer 2024

By Elise Snedden

woman wearing cat eye sunglasses

Even though summer is coming to an end, it’s never too late to find the perfect pair of sunnies. Shield your eyes with UV protective sunglasses and elevate your style with classic looks.

We’ve curated a list of our top-selling sunglasses from summer 2024, in no particular order, to show you what everyone has been loving. 

Whether you enjoy following top sunglasses trends or not, one of these is sure to catch your eye. Who knows, you might even find your next pair!

1. Miu Miu MU09WS-1AB5S0-53

If you want in on the most popular sunglasses of the summer, these are the ones for you. The Miu Miu MU09WS-1AB5S0-53 is a classic cat eye frame with a modern, angular twist. 

Miu Miu often incorporates unique shapes, vibrant colours and intricate details, setting its sunglasses apart from more traditional luxury brands. These bold frames truly make a statement, taking any outfit up to the next level. 

With seven different colourways to choose from, these sunglasses are the best accessory for any style and personality. 

Miu Miu sunglasses are high-quality, fashionable accessories that embody a playful yet sophisticated aesthetic, making them a popular and trendy choice among fashion enthusiasts and celebrities alike.

Best features:

  • Bold, geometric cat eye shape
  • Shiny black full frame with gold logo
  • Made from hypoallergenic materials
  • Available in seven colours

2. Tom Ford FT0862 GARRETT-01B-54

When it comes to prescription glasses and sunglasses, Tom Ford always has a spot on our top sellers list. The brand’s sunglasses often feature distinctive, high-quality frames and lenses, with an emphasis on both fashion-forward and classic styles. 

Tom Ford’s signature elements include the well-known “T” logo on the temples, elegant metal accents and a variety of shapes such as pilots, cat eyes and oversized frames.

The Tom Ford FT0862 GARRETT-01B-54 has a simplistic, sleek look making them a great addition to your collection.

Best features:

  • Shiny black, square frame
  • Made from lightweight, hypoallergenic materials
  • Trademark “T” logo on the temples

3. Prada PR 17WS Symbole 1AB5S0

Prada is renowned for its luxury runway-ready sunglasses, often regarded as a symbol of high fashion and elegance. 

Celebrated for its innovative designs, high-quality materials and meticulous craftsmanship, it’s no surprise that the Prada PR 17WS Symbole has made it to our top ten.

These stylish sunglasses were first released in Prada’s 2021 Symbole eyewear collection showcasing their iconic logo with a contemporary spin. 

In three short years, these sunglasses have become a staple accessory for celebrities, influencers and fashion enthusiasts.

By choosing Prada sunglasses, you’re not just buying eyewear; you’re investing in a piece of craftsmanship that offers durability, clarity and an iconic style that lasts for years to come.

Best features:

  • Category 3 UV protection
  • Made from shiny black acetate
  • Lightweight and durable
  • Iconic Prada logo on the temples

4. Ray-Ban RB2140 Original Wayfarer-901-50

Would it really be a top-selling sunglasses list without the Ray-Ban Original Wayfarers? These iconic Ray-Ban sunglasses were first released in 1952 and haven’t gone out of style ever since.

They’ve been in production for over 70 years, and their quality and cool factor have remained consistent.

Seen amongst Hollywood A-listers and in many films throughout the years, the Ray-Ban RB2140 Original Wayfarer-901-50 frames will have you feeling and looking like a movie star. 

These iconic frames come in six different colours and can be tailored to meet your style and vision needs. If you haven’t already gotten yourself a pair of Original Wayfarers, now’s your chance! 

Best features:

  • Iconic design loved since the ‘50s
  • Sleek black acetate frames that will complement any outfit
  • Versatile style that fits perfectly into every wardrobe

5. Persol PO0649/S-24/31-54

Persol sunglasses are popular for their classic styles, and are favoured by celebrities and fashion enthusiasts for their elegance and durability.

The Persol PO0649/S-24/31-54 are pilot frames, but with a fun twist. Different from the classic pilot style, these sunglasses are unique and all the rage right now.

Available in seven different colourways, these retro sunglasses frames are a great way to make a chic statement.

Best features:

  • Tortoiseshell frames
  • Great lens coverage for maximum comfort
  • Iconic silver Persol arrow symbol on the hinges

6. SmartBuy Collection Sandy/S-SS-CP150-55

Coming from our own signature SmartBuy collection, the Sandy/S-SS-CP150-55 gives you a designer look for an affordable price.

Available in five different colourways, these minimal frames are great for those looking for getting the best bang for your buck.

With their lower price point, there’s still room left in your budget for another pair, or two!

Best features:

  • Great value
  • Category 3 UV protection
  • Sleek and classic design

7. Carrera 8035/S-807/9O-61

Are you into vintage revival? Carrera sunglasses appeal to individuals who appreciate a blend of style, functionality and a touch of retro flair. 

The Carrera 8035/S-807/9O-61 in particular is the ultimate oversized model for bringing back the retro pilot style of the ‘70s. 

Carrera sunglasses are known for their distinctive designs that blend sporty aesthetics with contemporary fashion. The brand is recognised for its innovation in eyewear technology, such as lightweight and durable materials, as well as UV protection lenses.

Best features:

  • Retro pilot shape
  • Category 3 UV protection 
  • Black polyamide frames with grey gradient polycarbonate coloured lenses

8. Oakley OO9448 SYLAS-944804-57

This has been the summer of sports sunglasses, and the Oakley OO9448 SYLAS-944804-57 is a clear front-runner for sports and outdoor enthusiasts. 

Oakley sunglasses are the epitome of blending fashion with function making them perfect for any outdoor activity.

These sunglasses come in a whopping 13 different colour variations for every style and preference. Choose from different coloured mirrored lenses and frames, polarised lenses and lens add-ons to tailor them to your unique vision needs.

Best features:

  • Polished clear frames with sapphire blue mirrored lenses
  • Available with Oakley’s Prizm™ lenses designed to enhance colour, contrast and detail
  • Hat compatible design
  • Choose from both mirrored and non-reflective lenses

9. Boss 1183/S/IT-807/IR-56

Under the Hugo Boss umbrella, Boss is a brand that focuses on creating timeless pieces that exude understated elegance rather than following fleeting fashion trends that’ll be out of style before you know it.

As a brand characterised by refined elegance, modern sophistication and meticulous craftsmanship, it’s no wonder that the Boss 1183/S/IT-807/IR-56 made it onto our top-sellers.

Boss sunglasses feature sleek and refined designs that’ll never be out of style.

Best features:

  • From the Boss outlet, giving you designer sunglasses at an affordable price
  • Classic black square sunglasses
  • Made from lightweight, durable acetate 

10. Spy CYRUS-673180374863-58

Spy Optic is a brand that comes from Southern California, and is known for its durable sporty aesthetic, providing high performance eyewear with a distinctive, youthful style. 

The Spy CYRUS-673180374863-58 is a great choice for outdoor enthusiasts, or even those who just love a bold, athletic-inspired pair of sunglasses.

Best features:

  • Matte black frames with polycarbonate lenses
  • Thick, non-slip temples
  • 100% UV protection

Sunnies for every season

As we say goodbye to summer, remember that great sunglasses are a year-round accessory.

Whether you’re preparing for sunny winter days or getting a head start on next summer’s trends, there’s no better time to upgrade your eyewear collection with these standout picks.

Now is the ideal moment to invest in a pair that complements your personal style. At SmartBuyGlasses, we offer a wide variety of eyewear that blends fashion with function. 

Don’t miss out on the chance to own a piece of what made this summer memorable, and step into the next season with confidence, knowing you’ve got the perfect pair of sunglasses.

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Choosing the Best Frames for High Prescription Lenses

Ask our opticians

Ask now

Choosing the Best Frames for High Prescription Lenses

By Ivana Yankova
Reviewed by Bridget Anderson
Bridget Anderson

Reviewed by

Bridget Anderson
Bridget is a dedicated optometrist who practices in Oklahoma with over 8 years of experience in private practice.
Follow these tips for the best frames for high prescription lenses and learn which frames to avoid for sleek and clear vision.
woman wearing oval eyeglasses looking at another pair of frames

When buying new glasses, there are quite a few practical – and of course, aesthetic – factors to consider and even more if you’ve got a high prescription. 

Whether you’re wearing glasses for work, leisure or everyday use, selecting the right frames can significantly impact your comfort and appearance. 

This guide will help you understand a high prescription and provide practical tips on choosing frames that support your lenses and suit your personal style.

What is considered a high prescription?

A high prescription usually refers to lenses with a power equal to or greater than +/- 5 diopters.

A high prescription can result in thicker lenses, if a suitable lens index is not chosen, which can affect your choice of eyeglass frames.

Knowing this will help you choose the most suitable frames that can support your strong prescription while maintaining a sleek appearance.

6 tips for finding the best frames for thick lenses

Finding the perfect pair of glasses for thick lenses involves considering various factors such as frame size, shape, material and style. 

Here are some essential tips to help you choose the right frames for your high prescription lenses:

Small frames

Smaller frames are ideal for high prescription lenses because they reduce the lens thickness at the edges and make the lens size less noticeable. 

Glasses with small frames make thick lenses appear thinner and also distribute the overall weight of the glasses, enhancing comfort.

woman wearing small rectangle frames

Round and oval frames

Another easy way to hide thicker lenses is to choose round and oval frames. Full-rimmed ones in particular are the go-to choice for high prescription glasses.

Combining these two characteristics will help to disguise thick lens edges by enclosing them completely.

man wearing oval tortoiseshell eyeglasses

Coloured frames

Coloured frames are a cool trick to draw attention away from the thick lenses. 

Choosing a frame in either a vibrant or darker colour can make your eyeglasses appear less bulky while creating an aesthetically pleasing look.

man wearing oval orange patterned eyeglasses
DID YOU KNOW?

Patterned frames can serve as a camouflage for the thickness of high prescription lenses.

Plastic over metal frame

Plastic frames are the best pick for high prescription lenses because they are lightweight and offer a thicker frame material that can mask the lens edges. 

woman wearing black and white oval eyeglasses

Metal frames are not recommended because they add extra weight to the glasses and can feel uncomfortable for longer use. 

If you prefer the look of metal frames, titanium is a lightweight and durable option that can support high prescriptions effectively. 

Precise PD measurement

Now that you know what frame types work for high prescription lenses, it’s time to talk about important lens features, especially if you have a strong prescription.

Pupillary distance (PD) is the distance between your pupils and is crucial for ensuring that your lenses are correctly aligned.

Your PD measurement must be accurate to avoid discomfort, headaches or blurred vision. 

High index lenses to eliminate the "coke bottle effect"

A high prescription can often lead to the “coke bottle effect” which can cause your eyes to appear smaller, magnified or distorted. 

woman wearing high prescription glasses having coke bottle effect

To avoid this effect, you can opt for high index lenses. They are made from a material thinner than polycarbonate and are designed to be lighter, more comfortable and more visually appealing when you require a higher prescription. 

High index lenses are a great solution if you want frame styles such as pilot, or if you’d like to have metal frames without worrying about the thickness and weight of your lenses. 

Treatments like anti-reflective coatings can improve your vision and also make the lens appear thinner by reducing glare.

Frames to avoid with a high prescription

Before you order your new frames, there are some frame styles you’ll want to avoid that can lead to discomfort or an unappealing look.

Oversized or very small frames

Frames that are too large exaggerate lens thickness and may make your vision less clear. Also, big frames with sharp angular edges can lead to even more distorted vision. 

As mentioned earlier, small frames are recommended for high prescription glasses. However, it’s important not to take this advice too far, as frames that are too small may not provide adequate support for thicker lenses.

These frames offer a limited vision area and can make it harder to see.

Rimless or semi-rimless frames

Rimless or semi-rimless frames are not ideal for high prescription lenses. These styles often lack the necessary support for thick lenses, making wearing glasses uncomfortable.

semi-rimless high prescription eyeglasses with thick lenses

These frame styles can draw attention to the lens thickness because they leave the edges exposed. 

If you want rimless or semi-rimless frames for your high prescription lenses, you should choose high index lenses to accommodate your wish.

Choose a frame you'll love

Ultimately, the best frames for high prescription lenses are those that you love and feel confident wearing. 

By considering these tips and focusing on your personal preferences, you can find the right frames that offer clear vision, comfort and a look that complements your unique personality.

If you need assistance choosing suitable glasses for you, feel free to get in touch with our in-house opticians for personalised advice. 

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Celebrating Earth Day 2024

SmartBuyGlasses Celebrates Earth Day with a Commitment to Sustainability

With over 2,000 eco-friendly frames available, SmartBuyGlasses encourages customers to think sustainably and make an impact through their eyewear.

sbg eco packaging

As the world celebrates Earth Day, SmartBuyGlasses is proud to announce its dedication to sustainability with an extensive collection of over 2,000 eco-friendly glasses and sunglasses frames from top designer brands. With a focus on environmental responsibility, SmartBuyGlasses customers can choose frames that have been sustainably produced, allowing them to find something they love while respecting the planet. 

Among the esteemed brands featured in SmartBuyGlasses’ eco-friendly collection are Arnette, Gant, Mykita, Paradigm, Messy Weekend and the exclusive SmartBuy Collection. Each brand brings its unique approach to sustainability, ensuring that customers have a diverse selection of environmentally conscious eyewear to choose from.

In recent years, SmartBuyGlasses has witnessed an extraordinary surge in the sale of eco-friendly frames, experiencing a remarkable fourfold increase. This exponential growth reflects a significant shift in consumer preferences towards sustainable and environmentally conscious eyewear options. 

As more individuals become increasingly aware of the importance of protecting the planet, they are actively seeking out products that align with their values. SmartBuyGlasses’ dedication to offering a diverse selection of eco-friendly frames from top brands not only demonstrates the growing demand for sustainable fashion but also highlights the company’s commitment to promoting environmental responsibility within the eyewear industry.

Arnette’s “Made from scraps” campaign features frames made from 95% recycled plastics. While the glasses are presented as “scraps,” the collection features sharp, clean lines. By utilising waste materials, Arnette delivers durable and stylish eyewear options and minimises its environmental footprint at the same time.

Gant’s commitment to sustainability is evident in its RPET (Recycled Polyethylene Terephthalate) campaign. By incorporating recycled materials into its frames, Gant not only reduces waste but also promotes a circular economy, where materials are reused and repurposed to minimise environmental impact.

On top of its eco-friendly frame offerings, SmartBuyGlasses has been working on other ways to be more sustainable in its products and processes. These efforts extend to the packaging of products, focusing on using recycled materials, in order to produce less waste and leave a smaller environmental footprint. 

Each pair of SmartBuy Collection glasses or sunglasses comes in packaging made from recycled materials. A recycled microfiber cloth comes with each purchase to keep customers’ eyewear clean and scratch-free. 

SmartBuyGlasses believes that sustainability should be synonymous with style. Its extensive collection of eco-friendly frames reflects its commitment to preserving the planet while offering customers the latest trends in eyewear. This Earth Day, SmartBuyGlasses invites everyone to join in making a positive impact by choosing eyewear that not only looks good but also does good for the environment.

About SmartBuyGlasses

SmartBuyGlasses is a global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses’ mission is to help people see and be healthy, regardless of their budget. SmartBuyGlasses achieves this by offering an extensive range of top quality prescription lenses, eyeglasses, sunglasses and contact lenses at accessible prices. SmartBuyGlasses prides itself on providing unbeatable range, expert advice from its certified opticians and world-class support from its customer experience team.

Celebrating International Women’s Day 2024

SmartBuyGlasses Celebrates International Women's Day 2024

This International Women’s Day, SmartBuyGlasses is highlighting female-led brands and influential women to discuss what it means to #InspireInclusion.

womens month banner

As the world prepares to celebrate International Women’s Day on March 8th, SmartBuyGlasses is proud to announce its support for this global event. As a leading online retailer of prescription eyewear, SmartBuyGlasses recognises the importance of encouraging women to express themselves confidently through eyewear. 

This March, SmartBuyGlasses supports the mission to empower all women to feel confident, beautiful and strong. Alongside highlighting female-led brands and running special promotions to celebrate, SmartBuyGlasses had the chance to interview Laura Howard, one of Kenmark Eyewear’s female designers, to discuss everything from her inspirations to her favourite eyewear designs. 

When asked, “How do you want women to feel when they experience your brand?” Howard says, “I want women who put on a frame that I have designed to feel confident, powerful and fun. Eyewear is fashion—it should enhance your personal style and be joyful!”

SmartBuyGlasses asked Howard what inspires her designs. She says, “I get inspiration from lots of places—music, art, fashion, nature—but mostly, I am inspired by the people who I am designing for. When using them as a guide, decisions about colour, fit, shape, etc. come much easier. It helps give each frame a purpose.”

SmartBuyGlasses recognises that purpose. Eyewear enhances vision and improves quality of life. From reading and working to driving and enjoying outdoor activities, eyewear plays a crucial role in ensuring that people can engage fully in their daily lives with confidence and clarity.

As more women require eyewear and eye care, SmartBuyGlasses offers the necessary assistance and vision correction. It also believes in being a source of inspiration to uplift women and allow them to express their most authentic selves.

About SmartBuyGlasses

SmartBuyGlasses is a global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses’s mission is to bring affordable eyewear to all customers worldwide by offering an extensive range of eyeglasses, sunglasses and contact lenses at accessible prices. SmartBuyGlasses prides itself on providing unbeatable range, expert advice from its certified opticians and world-class support from its customer experience team.

Save With HSA and FSA Dollars

SmartBuyGlasses Offers Year-End Deals, Accepting FSA and HSA Dollars for Added Savings

Customers can enjoy a variety of deals, while taking advantage of the added benefit of utilising their FSA and HSA dollars for increased savings on prescription eyewear.

fsa hsa banner

SmartBuyGlasses, a leading online retailer of prescription eyewear, has announced its End of Year savings. From the 26th to the 31st of December, customers can take advantage of up to 80% off frames, and an additional 10% off frames and lenses. 

As part of its commitment to affordability and accessibility, SmartBuyGlasses is also encouraging customers to use their Flexible Spending Account (FSA) and Health Savings Account (HSA) dollars to purchase prescription eyewear before the end of the year.

Customers with FSAs and HSAs can use their pre-tax dollars before 2024 to purchase a wide range of prescription eyewear, including glasses, sunglasses and contact lenses. With a vast range of prescription lenses, coatings and add-ons, SmartBuyGlasses is helping customers save money while attaining optimal eye health and clear vision.

“As we celebrate the end of the year, SmartBuyGlasses reaffirms its commitment to providing accessible eyewear solutions without compromising on quality,” says Julia Ritchie, Global Head of Prescription at SmartBuyGlasses. “Our commitment to affordability and accessibility is reflected in our ongoing acceptance of FSA and HSA dollars. This enables our customers to maximise their savings, making premium-quality prescription eyewear even more attainable.”

SmartBuyGlasses offers access to online opticians who can answer questions and provide guidance throughout the process of selecting and purchasing new prescription glasses. SmartBuyGlasses remains the ultimate destination for eyewear enthusiasts seeking quality, affordability and style with their large collection of lenses, designer brands, impeccable customer service and hassle-free shopping. 

About SmartBuyGlasses

SmartBuyGlasses is a global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses’ mission is to bring affordable eyewear to all customers worldwide by offering an extensive range of eyeglasses, sunglasses and contact lenses at accessible prices. SmartBuyGlasses prides itself on providing unbeatable range, expert advice from its certified opticians and world-class support from its customer experience team.

Exclusive Black Friday Deals

SmartBuyGlasses Offers Exclusive Deals for Black Friday Weekend

Customers can enjoy a variety of deals on designer eyewear and prescription glasses at SmartBuyGlasses.

black friday banner

SmartBuyGlasses, a leading online retailer of prescription eyewear, launches its Black Friday weekend deals. From the 24th to the 27th of November, customers can take advantage of 30% off prescription lenses, up to 80% off selected frames and 70% off their second pair of glasses from SmartBuy Collection, LMNT, Arise Collective™ and more. 

And the offers don’t stop there. SmartBuyGlasses encourages shoppers to take a look at all of its exclusive deals sitewide. Black Friday has emerged as a global shopping phenomenon, and SmartBuyGlasses is proud to deliver incredible savings to customers during this time. Its exclusive deals cater to diverse preferences, ensuring there’s something for everyone. 

Black Friday is the perfect opportunity to buy holiday gifts, upgrade your lenses or find a new look for less. With a vast range of designer brands, impeccable customer service and hassle-free shopping, SmartBuyGlasses remains the ultimate destination for eyewear enthusiasts seeking quality, affordability and style.

When shopping with SmartBuyGlasses during this sale event, customers won’t only benefit from offers. With free shipping, 100 day returns, a 2-year warranty and expert optical advice, it’s the perfect place to get your Black Friday goods.

Ready to kickstart the holiday season? Discover the best deals at SmartBuyGlasses today.

About SmartBuyGlasses

SmartBuyGlasses is a global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses’ mission is to bring affordable eyewear to all customers worldwide by offering an extensive range of eyeglasses, sunglasses and contact lenses at accessible prices. SmartBuyGlasses prides itself on providing unbeatable range, expert advice from its certified opticians and world-class support from its customer experience team.

Evolving SEO Strategies to Embrace AI

Businesses must embrace AI and evolve SEO strategies to remain relevant in the competitive online landscape.

In recent months, AI and other cutting-edge technologies have been at the forefront of discussions, but experts say this tech revolution shouldn’t be feared.

head of marketing Federico Vanni giving presentation on AI

On May 12th, Federico Vanni, Head of Organic Marketing at SmartBuyGlasses Optical Group, was invited to speak at one of Italy’s largest tech conferences, Torino Digital Days. The six day event included talks, performances and workshops, all designed to reflect on the future and coexistence of humans with Artificial Intelligence. 

With over 13 years of international experience in digital marketing, brand development and search engine optimization (SEO), Vanni spoke first-hand about what he’s seen and does to keep up in a fast-paced industry. He discussed how AI tools like ChatGPT, when used correctly, can empower companies to improve and lead in their industries. “The more the industry and technology evolves, the more you have to keep on top of it.” 

Vanni highlighted the importance of using AI carefully in an environment that is constantly changing. “I see AI and tools like ChatGPT as a spark plug for improving the creativity and quality of content companies can create. But we need to be careful and embrace it as a tool to improve our workflows, not as a replacement for human input.”  

AI tools and plug-ins are revolutionizing  how we work, create and communicate, but it has limitations in addressing components like brand voice, originality and trustworthiness. Vanni considers them a way to tackle mundane tasks before people step in and add a ‘human touch.’ 

There will always be a demand for getting an answer to a question. Big search companies like Google want a people-first experience; they want users to seek and receive information from the experts. As Vanni says, “You don’t go to ChatGPT for something life-altering. If you’re feeling sick, you look to a healthcare professional, not AI.” 

Vanni concluded the discussion by reminding the room of the need for cautious adoption, stating that Google and other search engines can classify your content as spam should you abuse it. On the other hand, he made it clear that “if you don’t adapt to these tools, competitors will have an advantage and get ahead of you.” 

About SmartBuyGlasses

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With a true passion for giving back, SmartBuyGlasses reimagines the online customer experience and gives a chance to its customers to make a difference together.

Celebrating Earth Day 2023

The State of Sustainability in the Fashion Industry

It’s time for big companies to step up and commit to leading a greener, more sustainable future.

sbg eco packaging

Every year on April 22nd, more than one billion people worldwide celebrate Earth Day. From planting trees to picking up trash to walking instead of driving, people take action to support the green revolution. With a growing sense of urgency to reduce our carbon footprint, the question is: is just one day enough? 

According to the UNEP and the Ellen MacArthur Foundation, the fashion industry is responsible for 10% of annual global carbon emissions. At this pace, these emissions will surge by more than 50% by 2030. Industry leaders have the opportunity to shift towards sustainable practices and prevent climate change and environmental harm. 

Many big companies and brands are stepping up in the fight against climate change. Brands are realizing that the love of fashion and sustainability can coexist. SmartBuyGlasses, a leading global eyewear retailer, is making significant leaps toward becoming a leader in sustainability. Julia Ritchie, head of Prescription and Private Label at SmartBuyGlasses, says, “As a company, we believe operating in a sustainable way is vital for the future.”

With hopes of a greener future, SmartBuyGlasses has rolled out 100% recycled courier boxes. All eyewear shipped will be sent in these boxes, eliminating the need for plastic packaging. SmartBuy Collection frames come in a foldable eco-friendly matte leather case with a cleaning cloth made from recycled polyethylene terephthalate (RPET), the plastic most commonly used in single-use water bottles. 

When customers shop at SmartBuyGlasses, they are able to choose from over 30 brands that carry environmentally-conscious eyewear. Shoppers can choose frames that have been up-cycled or sustainably produced, allowing them to find something they love while respecting the planet. 

Major brands who are showing their commitment include Dragon Alliance and Ray-Ban. Dragon Alliance frames are made of RPET and their newest collection, Upcycled, is made from single-use plastic bottles. Ray-Ban’s Sustainable Acetate Collection is made by mixing cellulose acetate with a new kind of plasticiser, making them biodegradable. 

By using greener or recycled materials and technology, eyewear brands are putting more focus on creating quality products that are fashionable, sustainable and have longevity. With a pair of glasses lasting more than just one season, the need to buy and throw is significantly reduced. Brands are introducing a number of other sustainable practices, such as take-back programs, local production, thoughtful packaging or donation initiatives.

This Earth Day, companies must commit to practices that save the planet all year long. The fashion industry has the chance to pivot and make changes to the way they source, produce and distribute products. Companies must honor the power of responsibility and understand that they can reduce their carbon footprint while continuing to serve their customers at the highest level. 

About SmartBuyGlasses

SmartBuyGlasses is a leading global eyewear e-retailer with over 15 years of expertise in the eyewear industry. SmartBuyGlasses sells an extensive range of eyeglasses, sunglasses, and contact lenses at accessible prices. With a true passion for giving back, SmartBuyGlasses reimagines the online customer experience and gives a chance to its customers to make a difference together.