Brand Spotlight: Prada

Brand Spotlight: Prada

By Klaudia Pasternak

Prada Logo

Prada, the famous Italian brand known for luxury, has been leading the fashion world since the early 1900s. What started as a small business, is now a world-renowned fashion house synonymous with high-end style.

Come with us as we take a closer look at Prada’s most famous eyewear designs

The history and legacy of Prada

Prada’s history can be traced back to 1913, when Mario Prada and his brother  Martino opened up their first leather goods shop – then known as Fratelli Prada – right in the middle of the prestigious Galleria Vittorio Emanuele II in Milan where they sold bags, trunks, and travel accessories.

Following the success of their shop, in 1919 the Italian monarchy took note of Prada’s exceptional quality, and designated it as an official supplier.

This endorsement significantly boosted the brand’s prestige and put Prada in the spotlight, also granting the brand the honour of featuring the House of Savoy coat of arms on its logo.

This chic addition not only elevated the brand’s status but also turned it into a hallmark of the Italian aristocratic upper-middle class.

Prada Logo

After many years of running his successful business, Mario Prada wanted to retire and aimed to pass on the family business to his son as he believed that his daughter’s place was at home rather than in the workplace.

Ironically though, his son showed no interest in the brand so Prada was passed on to his daughter, Luisa Prada. 

Luisa Prada ran the businesses for almost two decades until her daughter Miuccia Prada joined, making the brand even more successful with her iconic bag designs.

This accidental turn of events allowed the business to grow even further and debut in a variety of products and accessories. 

Miuccia Prada revolutionised the entire business by firstly introducing various ready-to-wear clothing collections in the 1980s and then launching an accessory collection which, followed by Prada’s first eyewear collection, with the help of the De Rigo Group.

Since then, the brand has experienced consistent expansion, gaining widespread popularity among many celebrities and winning the hearts of many fashion lovers.

Now, let’s take a look at the most iconic eyewear designs from Prada that turn heads with every glance.

Iconic designs

From rectangle to square, cat eye, and pilot glasses, Prada offers a diverse range of styles that cater to every taste and personality. 

With each frame, they turn “Nada” into “Prada”, transforming ordinary glasses into something extraordinary.

Rectangle frames

Prada rectangle frames

Rectangular frames are known for their sleek and professional appearance, making them a popular choice for both everyday wear and formal occasions.

Prada provides a range of rectangular glasses in various styles and sizes, allowing wearers to indulge in the luxury and stylish allure that these frames offer.

This makes these Prada glasses a timeless accessory suitable for every season, solidifying their status as one of the most iconic designs.

Square frames

Prada square frames

Prada is also known for its square frames, which are angular and provide more of a modern and sophisticated look.

Their sleek and bold design make them a staple accessory for fashion-forward individuals. 

Featuring a variety of lens colors, every pair of square frames stands out with its uniqueness while staying true to the brand’s aesthetic.

Cat-eye sunglasses

Cat eye sunglasses

Prada’s cat eye sunglasses are recognised for their up swept outer edges which bring a touch of retro charm and feminine allure to any look. 

The sunglasses’ flattering shape, accentuates the cheekbones and adds a playful flair to the wearer’s style, making them an iconic pair.

Pilot sunglasses

Pilot Prada sunglasses

Prada pilot sunglasses offer not just timeless style, but also unparalleled comfort and durability.

Whether you’re seeking a bold statement piece or a refined everyday accessory, their teardrop-shaped lenses and thin metal frames offer a blend of vintage charm and contemporary style.  

Quality of Prada eyewear

Renowned for its exceptional quality and craftsmanship, Prada sets the standard for luxury in the fashion world.

Its hard-earned reputation stems from the premium materials used in their products and their skilled employees who use traditional craftsmanship techniques alongside innovative technology to create finely crafted pieces.

With its dedication to innovation, artistic vision, and high-end pieces, Prada continues to lead the industry, known for its iconic designs that transcend trends and shape the evolution of eyewear.

When Are Polarised Sunglasses Most Useful?

When Are Polarised Sunglasses Most Useful?

By Klaudia Pasternak
Reviewed by Maria Horan
Maria Horan

Reviewed by

Maria Horan
Holding a BSc Honours in Ophthalmic Dispensing awarded at Anglia Ruskin University, Maria has over 17 years of optical experience.
Unlock the power of polarised sunglasses and discover where to use them.
couple in sunglasses

You’ve most likely encountered the buzz surrounding polarised sunglasses, and maybe you’ve wondered how they’re different from standard sunglasses?  This article simplifies the concept of polarisation, making it easier for you to understand its practicality. 

Polarisation refers to the process of filtering light waves to selectively block all orientations of light. In simpler terms, it’s like putting a filter on light to reduce glare and improve visibility which is beneficial for a range of outdoor activities.

Understanding how polarised lenses work

Understanding polarised lenses starts with comprehending the basic idea that light behaves like an electromagnetic wave.

As light moves, its wave-like motion can be lined up either vertically or horizontally. Polarisation involves the direction in which these  waves move compared to the path of the light.

Polarised lenses, used in polarised sunglasses, work thanks to a special chemical coating that acts as a filter. This filter reduces glare by selectively blocking horizontal light waves that reflect off horizontal surfaces like water, roads, or car hoods.

how polarised sunglasses work
how polarised sunglasses work

When light scatters or reflects off these surfaces, it creates intense glare, causing eye strain and reducing visual comfort. By blocking this reflected light, polarised sunglasses enhance visual clarity and depth perception, allowing wearers to see natural colors and increased contrast.

Unlike non-polarised sunglasses, which merely darken the overall brightness, wearing polarised sunglasses offers several advantages, especially when exposed to harsh light conditions.

DID YOU KNOW?

Polarised sunglasses were originally developed in the 1930 by Edwin H.Land, the founder of the Polaroid Corporation.

He invented them as a solution to reduce glare for photographers, but they soon became popular as fashion accessories and for outdoor enthusiasts due to their practical benefits (Azzam 2011).

What are the benefits of polarised sunglasses?

The benefits of polarised sunglasses make them an invaluable accessory for anyone spending time outdoors. The benefits of polarised sunglasses are as follows.

Reduced glare

Polarised glasses reduce glare, allowing  you to focus on what you’re doing and enjoy your surroundings without having to squint.

Improved visual comfort

Wearing polarised lenses can also have a noticeable improvement in your overall visual experience as they have a dimming effect, giving you clearer vision.

Reduced eye strain

Polarised lenses greatly cut down on exposure to the glare and eye strain meaning your eyes feel less tired and sore. By shielding your eyes from these harsh elements, polarised sunglasses offer a more relaxed and comfortable viewing experience, allowing you to enjoy extended periods outdoors with ease and clarity.

advantages of polarised sunglasses

What are the downsides of polarised sunglasses?

While polarised sunglasses offer significant advantages, it’s important to consider their potential drawbacks as well. These could include:

Reduced visibility on LCD (liquid crystal display) screens

Polarised lenses greatly cut down on exposure to the glare and eye strain meaning your eyes feel less tired and sore.

By shielding your eyes from these harsh elements, polarised sunglasses offer a more relaxed and comfortable viewing experience, allowing you to enjoy extended periods outdoors with ease and clarity.

Reduced depth perception

Polarised lenses are great at blocking glare from horizontal surfaces, but they can make it harder for some people to judge distances.

Depth perception, which helps us understand how far away things are, depends on our brain picking up on tiny differences in light and shadows.

When polarised sunglasses block out certain types of light, it can change how our brain interprets these cues, making it a bit trickier to judge distances for some individuals.

When should you wear polarised sunglasses?

So now you may be wondering, when are polarised sunglasses most useful? Polarised sunglasses are an ideal choice for you in the following situations:

Daytime driving

When driving, the sun’s rays reflect off many surfaces,including roads and other vehicles.

Whenever you wear polarised sunglasses the specifically designed lenses block the bright light from entering your eyes, reducing eye glare and enhancing visibility for a safer driving experience.

Fishing

In water-related activities, polarised lenses have the ability to essentially reduce glare that is coming from multiple directions whether that is the water or sun.

This enhanced glare reduction not only improves visibility but also allows you to better spot obstacles and fish beneath the water’s surface, making your aquatic adventures safer and more enjoyable.

Snow sports

White snow can produce blinding glare, which polarised lenses handily eliminate. However, glare can actually be useful for skiers as it allows them to spot potentially dangerous icy patches on the slopes. 

For skiing purposes, incorporating a polarised lens with a mirror coating on the front surface is a better option as it can significantly enhance comfort while addressing those visibility concerns. 

Beach activities

Wearing polarised lenses is ideal if you are simply sunbathing or in the sun as they can make beach outings more comfortable by minimising the glare from sand and water, allowing for uninterrupted enjoyment of the sun and surf.

difference between polarized and non polarized

Do polarised sunglasses offer UV protection?

Sunglasses play an important role in protecting our eyes, and whether you wear polarised or non-polarised sunglasses, it is essential to know if they offer protection against harmful UV rays.

Prolonged exposure to UV rays can lead to irreversible consequences for your eyes, so having UV protection is essential when choosing your sunglasses.

Many – but not all — polarised sunglasses offer UVA and UVB  protection. In order to take care of your vision in the best way possible, always check the specifications when purchasing a pair of sunglasses, polarised or otherwise.

Whether driving, fishing, participating in outdoor sports, or simply enjoying a day at the beach, polarised sunglasses offer enhanced visual clarity and comfort by reducing glare and – often –  providing UV protection.

Their versatility and effectiveness make them an invaluable accessory for anyone seeking to protect their eyes and optimize their vision in bright outdoor environments.

If you’ve got questions about polarised lenses, or anything related to eyecare and eyewear, you can speak to one of our certified opticians via the link at the top of the page.

References

Azzam, R. M. A. The intertwined history of polarimetry and ellipsometry. (2011) Thin Solid Films 519, no. 9, pp. 2584-2588.

Related articles

How to Tell if Your Sunglasses Are Polarised
Learn why you may need polarised lenses and how to tell if your glasses already have polarisation or not.
View more
UV400 protection
Good UV protection should always be a priority when buying sunglasses. Get to know and understand the different classes of...
View more

Related articles

How to Tell if Your Sunglasses Are Polarised
Learn why you may need polarised lenses and how to tell if your glasses already have polarisation or not.
View more
UV400 protection
Good UV protection should always be a priority when buying sunglasses. Get to know and understand the different classes of...
View more

How to Tell if Your Sunglasses Are Polarised

Ask the Optician

ASK NOW

How to Tell if Your Sunglasses are Polarised

By Isabella Sara Novack
Reviewed by Beck Jinnette​
Beck Jinnette​

Reviewed by

Beck Jinnette​
Beck has over 17 years of experience in eye care and holds her Certificate IV in Dispensing in Australia.
Learn what polarised lenses are, who they’re for and how to check if your sunglasses are already polarised or not.
sunglasses and eyeglasses on a flat grey surface

Polarised lenses offer the perfect blend of style and protection, serving as your best defence against the harsh light from sun glare. There are many situations in which this is essential as it can greatly enhance both comfort and visual clarity.

Polarisation technologies have been around for a while. First Invented in 1936 by Edwin H. Land, they have now become a standard for certain types of eyewear.

You may even already own a pair of polarised lenses without knowing it! That said, don’t fret: there are a few simple ways to find out if your lenses are polarised or not.  

What are polarised lenses?

Light waves scatter chaotically at different angles when they hit uneven surfaces. When they reach smooth surfaces, like the water’s surface or polished metal,  they reflect neatly in a uniform direction instead.

When bright sunlight strikes a mirror-like surface, the vertical light beams spread out and become horizontally polarised light. We experience these horizontal light rays as glare – a blinding light that can be quite annoying and causes us to squint.

Polarised shades address this issue by filtering out horizontal light. Since they selectively block light traveling in specific directions with a special chemical coating, they are capable of significantly reducing glare and can improve visual clarity and comfort.

This makes wearing polarised lenses ideal for improving visibility and reducing eye strain in bright environments, especially around reflective surfaces. 

How to tell if sunglasses are polarised

If you think polarised glasses would be a good match for your lifestyle but aren’t sure if your current ones have polarisation or not, you’ve come to the right place. Follow these steps to determine if a pair of sunglasses has a polarisation filter.

Compare your polarised sunglasses to others

infographic depicting how to find out if lenses are polarised against another pair of sunglasses with known polarization

If you already have a pair of sunglasses that you know are polarised, you can use them for a comparison test. This is how:

  • Take out your two pairs of sunglasses and hold the pair you’re testing close to you. Place the other pair on a flat surface further away, ideally 2.5 to 5.1 cm apart. Make sure the pair you’re testing is nearest to your eyes, with the polarised lens positioned further away.
  • Align the lenses so you can look through both at the same time, but be careful not to let them touch to avoid scratching the coatings.
  • Look through both sunglasses and tilt the polarised pair 90°. When two polarised lenses overlap at opposing angles, they create an almost pitch-black surface. If You can’t see anything through the lenses, then you’ll know they’re polarised. Otherwise, they’re regular sunglasses.

Test them on a reflective surface

You can use a reflective surface, like a shiny tabletop or a body of water, to test if lenses are polarised or not. Follow these steps:

  • Hold your sunglasses approximately 15 to 20 cm in front of your eyes. Make sure you can see the reflective surface through one of the lenses.
  • Rotate the sunglasses to a 90-degree angle..
  • Adjust the angle of your sunglasses if the initial position doesn’t reduce the glare. Observe the glare through the lens as you hold your sunglasses at the adjusted angle. If your sunglasses are polarised, you should notice much less glare.

Look at a screen through your lenses

Digital LED screens and LCD displays (like computer screens or smartphones) have anti-glare technology that can be useful to identify polarised sunglasses. This is how:

How to test if sunglasses are polarised against a computer's lcd screen
  • Adjust your electronic device to its brightest setting and display a white screen. Put on your sunglasses and hold your device  at eye level. For accurate results, it’s important to face the screen directly. 
  • Tilt your head 60°. While looking directly at the screen, gently tilt your head to the left or right. This action changes the angle at which the polarised light from the screen interacts with your sunglasses.
  • If your sunglasses are polarised, the screen will likely darken significantly or turn black as you move your head. A lack of any significant change instead indicates that there’s no polarisation on the lenses.
DID YOU KNOW?

Since they cut down the glare from the light reflecting off the water, polarised sunglasses can help fishermen easily spot fish under the surface.

Wearing polarised vs non-polarised sunglasses

Wearing polarised sunglasses offers a significant advantage in environments where glare is a common issue. This is because polarised lenses are specifically designed to block glare when aligned correctly with the direction of the reflected light.

Their ability to reduce glare allows them not only to improve visibility, but also increases contrast and colour perception. This leads to enhanced visual clarity while also helping minimise eye strain on sunny days.

This makes polarised lenses especially beneficial to those who spend time in bright sunlight, for example people who like playing outdoor sports. The relief from constant squinting can make activities like driving, fishing and skiing safer and much more enjoyable.

That said, the use of polarised sunglasses is not without its drawbacks. One notable disadvantage is their performance in low light conditions, where they can significantly reduce visibility. Due to the polarisation filter, wearers may even struggle to distinguish between light colours.

infographic with advantages and disadvantages of polarised sunglasses

Additionally, polarisation can cause difficulties when viewing LED and LCD screens. Because of how polarised sunglasses work, it can be challenging to read screen displays (like a computer monitor), GPS devices, or instrument panels while wearing them.

They are also more expensive than their non-polarised counterparts, though for many, the eye health benefits, visual comfort and protection provided by polarised lenses outweigh the drawbacks. 

Alternatives include photochromic and standard tinted lenses for overall brightness reduction and protection from UV light

Blue light glasses are also a good option for people who spend a lot of time looking at a computer screen. These are non-polarised lenses that apply different technologies and can work better for lcd screens and artificial light related eye strain. 

Make the right choice for you

When deciding for or against polarised lenses, it’s important to consider your own lifestyle. The best eyewear not only protects your vision but also aligns with your daily needs to improve your quality of life.

Don’t hesitate to ask our opticians if you have any questions about polarised sunglasses or any other type of lens. And if you do think that polarisation is the right fit? Test your sunglasses to find out if you need to keep your eyes open for a good pair.

Related articles

Do Sunglasses Lenses Deteriorate With Time?
Sunglasses lenses may or may not deterioate naturally over time, as their are expert opinions behind each side of the...
View more
How Can I Make My Glasses Anti-Glare?
Strictly speaking, anti-glare glasses don't exist, but there are other options.
View more

Related articles

Do Sunglasses Lenses Deteriorate With Time?
Sunglasses lenses may or may not deterioate naturally over time, as their are expert opinions behind each side of the...
View more
How Can I Make My Glasses Anti-Glare?
Strictly speaking, anti-glare glasses don't exist, but there are other options.
View more

Sustainable Eyewear Choices for Earth Day

As Earth Day approaches, it’s time to focus on more sustainable choices in every aspect of our lives, including how we accessorise! 

Eyewear, like every other thing we wear, impacts the environment because of how it’s produced, processed and shipped. 

Because of this, we are taking increasingly proactive steps to offer you sustainable choices of glasses and sunglasses that are kind to the planet. 

So, if you want to make a fashion statement that speaks volumes about your environmental commitment, you’re on the right page.

Designer eco-friendly options

As you can see from our range of products, many designer brands are leading the way, crafting stunning eyewear from recycled materials. 

These are a perfect example of how luxury and sustainability can go hand in hand. 

Imagine showcasing a pair of high-end frames made from recycled ocean plastic or bio-based materials, blending chic aesthetics with eco-conscious craftsmanship. 

We just love the idea, don’t you?

Oh My Woodness! Look at that!

We hope you read this title with the high pitch and emphasis it deserves. As it also suggests, this collection features wooden frames. 

Choosing a pair of “Oh My Woodness!” frames means you’re supporting reforestation efforts, as a portion of each sale goes towards planting trees. 

Partnered with the Eden Reforestation Projects, Oh My Woodness! is contributing to fund tree planting operations around the world to combat deforestation and provide resources to some of the world’s most vulnerable communities. 

It’s a win-win: you get a stunning new look, and the planet gets a little greener.

Contribute to support World Vision

Our commitment to the planet goes beyond sustainable materials. We partner with World Vision to help eliminate preventable child deaths through supporting Mother & Child Health programs in Africa.

woman wearing clear frame glasses smiling

Packaging with purpose

On our journey towards sustainability, we are also mindful of the smaller details that make a big impact. 

Our efforts extend to the packaging of our products, focusing on using recycled materials to minimise waste and environmental footprint. 

Each pair of SmartBuy Collection glasses or sunglasses you purchase from us comes in packaging made from recycled materials. 

Plus, we provide a recycled microfiber cloth with each purchase to keep your eyewear clean and scratch-free.

On Earth Day and every day

At SmartBuyGlasses, we believe in the power of making sustainable choices accessible and fashionable. Caring for people and the planet is one of our core values.

This Earth Day (and every day), let’s celebrate by choosing eyewear that looks good and does good for our planet.

How to Measure Your Face for Glasses Frames

Ask the Optician

ASK NOW

How to Measure Your Face for Glasses Frames

By Emma Moletto
Reviewed by Beck Jinnette
Beck Jinnette

Reviewed by

Beck Jinnette
Beck has over 17 years of experience in eye care, holding her Certificate IV in Dispensing in Australia.
Learn how to accurately measure your face for glasses frames at home for a perfect fit.
close up of a woman smiling and holding a measuring tape near her face

The second most important thing – the first is, of course, having an up-to-date, accurate eye prescription! – when getting a new pair of glasses online is knowing the right frame size for your face. 

Fortunately, measuring your face for glasses frames is something you can easily do at home. 

With a few simple steps, you can determine your bridge width, frame width, temple length, type of face shape and pupillary distance.

We’ll show you how in this article.

How to measure for glasses at home

There are many different glasses parts and because of this, glasses sizes depend on specific glasses measurements like bridge measurement and lens width.

The S, M, L and XL sizes correspond to a range that these specific measurements fall into.

To get started, you’ll need a mirror, a ruler with millimeter (mm) measurements – even better if it’s a flexible tape measure –  and maybe a friend to help ensure accuracy. 

Follow these steps to make sure you get a perfect fit.

Frame width

The frame width is the total horizontal length of the glasses. 

To find this, measure the distance between your temples by looking in the mirror and placing the ruler directly over your face, above your brow, as shown below. 

Record all the measurements in millimeters.

Ang glasses frame should sit comfortably on your face, with the edges aligning with the widest part of your face, not extending beyond.

icon of a head with arrow from temple to temple

Bridge width

The bridge of the glasses is the little piece that goes over your nose to connect the two lenses. So, the bridge width is the distance between one lens and the other. 

As demonstrated below, you can measure this by looking in the mirror and placing the ruler between your eyes just above the nose.

Remember that glasses can vary in bridge width and position. 

For example, if you have a high nose bridge, go for glasses with a brow-level bridge. 

This is crucial for comfort, as a too-tight bridge can cause pressure, while a bridge that’s too loose may result in the glasses slipping down your nose

The bridge width usually ranges from 15 to 25 mm.

icon of a head with arrows pointing at the bridgr width

Lens width

The lens width is not strictly necessary, but if you need it, you can calculate it by subtracting 6 mm plus your bridge width from the total frame width.

For example, if your frame width measures 132 mm and your bridge width is 19 mm, calculate 132-6-19 = 107 mm. 

Then divide this number by 2 (because the frame has two lenses). 107/2 = 53.5 mm is the width of one single lens.

The lens width usually ranges from 40 to 60 mm.

Temple length

Temple length or arm length refers to the arms of the glasses. The correct length ensures that the glasses fit comfortably over your ears.

Measure from the edge of your eyebrow all the way around your ear, to where you want the tip of the glasses temple to reach, as demonstrated in the image below. 

Most temples have a bend to hook over the ears, so ensure the length you choose accommodates this curve for a snug fit.

Overall, the wider your total frame width, the longer your temples need to be. 

For example, If you have a wider frame width, choose frames with arms 145 millimeters or more in length. 

For those with smaller frame widths, select glasses with a 135-140-millimeter arm.

The temple length usually ranges from 128 to 155 mm.

icon of glasses with arrows indicating the temple length

Face shape

Understanding your face shape is another key to selecting frames that complement your features. 

Face shapes are broadly categorised as round, oval, square, heart or diamond.

You can follow our guidelines to determine your face shape and make the most flattering choice!

DID YOU KNOW?

Your skin tone, eye colour and hair colour also impact how glasses look on you, not just your face shape. Warm tones shine with gold frames, while cool tones suit silver. Matching these elements can transform a good fit into a great style.

Your pupillary distance

Pupillary distance (PD) is the space between your eyes’ pupils. 

This is essential for ensuring the prescription in your lenses is incorporated correctly, providing optimal focus.

You can measure this by following these few easy steps in our how to get your PD page.

icon indicating pupillary distance measurement

More tips

Now that you have the most important frame measurements from your face, you can refer to our glasses size table to find the perfect size for your new glasses.

Here are also a few extra tips for optimal measuring:

  • When measuring, always look straight ahead into a mirror.
  • Use a flexible tape measure for curved measurements.
  • Consider the frame material and weight for overall comfort.
  • Remember, comfort is as important as style. Ensure the frames don’t pinch your nose or press behind your ears.
  • Don’t forget to update your prescription. Even the best-measured frames need the correct lenses to match.

For any doubts and questions, please contact our certified in-house opticians for guidance and advice.

Related articles

How Are Glasses Made?
How are glasses made, step by step, you ask? This article will explain the whole process.
View more
How to Clean Glasses
Dirty and smudged glasses make it harder to see. Learn how to clean them properly for crystal clear vision and...
View more

Related articles

How Are Glasses Made?
How are glasses made, step by step, you ask? This article will explain the whole process.
View more
How to Clean Glasses
Dirty and smudged glasses make it harder to see. Learn how to clean them properly for crystal clear vision and...
View more

Brand Spotlight: Oakley

Brand Spotlight: Oakley

Oakley is one of the most recognizable eyewear brands out there. From small brand to sportswear trendsetter, it’s come a long way from its humble origins.

As often is the case, it all started in a basement. When Oakley’s founder James Jannard began his adventure in 1975, he had little more than an idea, a garage and an initial investment of $300.

Now it’s almost fifty years later and the brand named after his dog “Oakley Anne” is one of the largest eyewear producers worldwide.

History of Oakley frames

oakley logo

Motorcycle enthusiast Jannard stumbled across an opportunity when he designed a rubber grip for motocross made of his new material Unobtanium.

Not to be confused with sci-fi, this very real anti-slip rubber was a revolutionary discovery that’s still in use today thanks to its resistance to sweat and impact.

Around that time, he started selling these grips at motorcycle events where he already sold other components out of the back of his car.

They were met with high praise and he continued to develop them, unaware this innovation would forever change eyewear technology.

It wasn’t until the end of the decade that he realised its potential for use in eyewear. By 1980 he released the first pair of Oakley goggles called O-frames, which were instantly a hit due to them being lighter and more durable than the glass goggles of the time.

Motocross legends noticed, and it didn’t take long for people to realise that the top riders were sporting brand new equipment.

As popular athletes continued choosing them, they quickly gained traction. This gave Oakley the confidence to expand and by 1983 the brand started gaining visibility with the release of its new line of ski goggles.

This trend continued over the following years and as they went into more sports, their fanbase got larger and larger.

Maybe this would have been enough, but when in 1985 cycling legend Greg Lemond finished second place at the Tour de France rocking a pair of these bad boys, the deal was signed and Oakley’s name went down in history. 

Moving forward, Oakley kept innovating and expanding, slowly growing into the company we know today. By the early 90s, Oakley was dominating the sports eyewear market.

When the early 2000s rolled around, the brand had made a name for itself as the leader in innovation and had negotiated deals to supply large brands such as Fox Racing.

When Luxottica eventually bought Oakley in 2007 for the outstanding price of $2.1 billion, it started a new era for the brand.

Oakley had the technologies to hook their clients on the quality of their glasses and Luxottica had the funds to get Oakley products seen across the globe.

To this date, Oakley keeps expanding thanks to its cutting edge technologies and an extensive catalogue that’s second to none.

Oakley lens technology

At the heart of its innovation lies Oakley’s lens technology. Designed with performance and protection in mind, Oakley’s world class lenses offer an unmatched combination of benefits such as enhanced clarity, protection and performance. 

An example of this is their HDO® (High Definition Optics), a technology that eliminates the distortion and magnification common to standard lenses. 

If you get headaches after a long time wearing sunglasses, this might be the solution for you. Thanks to this technology, vision is clearer and your eyes will be better protected from brightness.

Oakley sunglasses also have an edge in sun protection. They offer some of the best photochromic technology around and Oakley has been leading with its research into polarization. 

If you’re an athlete who spends a lot of time outdoors, these lenses will protect you from eye strain, cut glare and allow you to see more details. 

So far we have discussed the lenses, but Oakley frames are also cutting edge. Thanks to the engineer’s dedication to durability, Oakley sunglasses have mastered impressive feats in their rounds of testing. 

A quick look at the brand’s social media will show their famous and highly entertaining high-speed and high-mass impact tests. Here you can see the glasses prove their durability as increasingly fast and hard objects are flung at them. 

This is thanks to Oakley’s use of the PLUTONITE® frame material. In fact, this resilience is so impressive that it is in part what led the US government to approve certain models as official law enforcement and US army apparel.

Today the brand holds over 800 patents, including the one for their revolutionary Prizm lens technology. Designed to enhance colour, contrast and detail, these lenses are perfect for athletes who do sports like cycling, fishing and baseball

Oakley sunglasses styles

Oakley’s frame model family has a style for each wearer. Whether you’re into extreme sports or looking for a good pair of sunglasses for your Sunday stroll, there’s surely the right fit for you.

oakley sunglasses styles

Oakley Holbrook sunglasses

Boasting five different versions to match every preference, Oakley Holbrooks were launched in 2010 and quickly rose to fame with their distinctive square design.

These glasses have cutting edge technology, and feature Oakley’s cutting-edge Prizm Polarized and HDPolarized lenses.

Oakley Flak 2.0 glasses

The Oakley Flak 2.0 model builds on the legacy of the highly acclaimed Oakley Flak Jacket. Sporting a semi-rimless design, these sunglasses are one of the most sought-after sports frames in Oakley’s lineup.

The Flak 2.0 is engineered with Oakley’s Three-Point Fit system, along with Unobtanium temple grips and nose pads that ensure a secure fit. This prevents them from slipping in the wind and when you sweat.

Oakley Frogskins

First released in 1985, the Frogskins were Oakley’s first lifestyle sunglasses. Suited for casual wear, they became competitors of the already popular Ray-Ban Wayfarers and were the first Oakley sunglasses to feature their well-known dual-lens design.

This model’s casually styled rounded lenses were fitted to lightweight O Matter frames, though they lack the popular anti-slip features from their sports glasses. 

After being discontinued in 1997, the Frogskins made a comeback in limited editions following Oakley’s acquisition by Luxottica.

Oakley now provides a vast array of lens options for the Frogskins, including the opportunity to customise their frames and lens colour.

Oakley Sutro

Designed specifically for cyclists, the Sutro collection follows the oversized cycling eyewear trend. 

Used by athletes across different disciplines, their ski goggle-inspired frame and wraparound lens also make them a stylish choice for everyday wear that is guaranteed to fit comfortably on your face.

The perfect fit

From its humble origins to the global company we’ve come to know and love, Oakley’s brand story is a testament to the American dream. What are you waiting for? Quality speaks for itself so choose Oakley for a clearer vision of life. 

Whether you’re a man, woman or kid, their perfect fit will make sure the glasses stay snugly on your face, so come check them out!  We’re sure one of the styles will be just right for you. 

The Benefits of Polarised Sunglasses

Ask the Optician

ASK NOW

The Benefits of Polarised Sunglasses

Discover polarised lenses: what their benefits are, when to use them and if they’re right for you.
By Isabella Sara Novack
Reviewed by